7. Media, Brand, product, customer & Communications Advisory
7.1 Brand Strategy & Identity Systems
- Brand architecture and positioning.
- Naming, tone of voice, and brand messaging frameworks.
- Visual identity systems .
- Brand manuals and identity toolkits.
- Rebranding strategies and roll-out plans.
- Environmental branding.
- Implementing advertising campaign.
- Campaign analysis and reports .
7.2.Media Strategy & Campaign Planning
- Integrated marketing communications strategy (IMC)- Campaign ideation, concept development, and creative direction
- Media planning (paid/owned/earned)
- Channel mix strategy (TV, digital, outdoor, radio, social, influencer)
- Full execution oversight with KPI alignment
7.3.Customer Experience (CX) & Journey Design
- Customer persona and journey mapping.
- Emotional touchpoint design.
- CX strategy for omnichannel presence.
- Experience alignment with brand voice and values.
7.4.Content Development & Media Architecture
- Creative direction and storytelling frameworks & strategy.- Content calendars and cross-platform publishing and campaigns assets.
- Video scripting, art direction, and Media production ,
- Social media strategy, playbooks, and community building.
- Digital media asset creation (ads, reels, banners, etc.).
- Video and audio production (ads, docs, branded content.
- Photography and motion design (product, corporate, editorial).
- Script writing and copy development for various media formats.
- Interactive content (AR filters, gamified content, engagement tools).
- Podcast creation, direction, and distribution strategy.
- Content localization and multilingual adaptation.
- In-house and outsourced production team management.
- 2D & 3D Designs Creations .
- Documentary program , TV Series , Short Movies .
7.5.Public Relations (PR) & Stakeholder Engagement
- Media relations and press management.
- PR strategy for launches, crises, and thought leadership.
- Stakeholder messaging design (investors, partners, government).
- Press release writing, distribution, and follow-up.
- Key message training for spokespeople and C-level executives.
- Product PR for NEW OR LAUNCH : B2C and B2B .
- Public Relations and Public affairs .
- Crisis readiness plans and risk communication strategy.
- Real-time response protocols.
- Narrative recovery and post-crisis brand repair.
- Internal & external alignment (employees, media, public).
7.7.Event strategy, Management & PR Execution
Concept development and thematic strategy for events.
Press conferences, media round tables & stakeholder briefings.
High-profile launches,Corporate Events , galas, cultural showcases & CSR Activations , Annual meeting , Trade-show and exhibitions, Internal & external events.
Guest list curation, media invitations, and influencers outreach.
Protocol planning, VIP handling & official ceremony scripting.
Integrated PR coverage before, during, and after the event.
Event branding, scenography, and on-ground visual communication.
Partnership facilitation and sponsor alignment.
Logistics , Stage production, technical setup, and show calling.
Post-event media coverage reports and stakeholder impact briefs.
Press coverage, influencer engagement, and follow-up media.
Hybrid event strategy (physical + digital amplification).