10.Media&Communications Advisory
We help organizations build powerful brands, craft compelling stories, and engage their audiences through integrated media, communication, and customer experience strategies that drive influence, loyalty, and growth.
Scope of services:
10.1 Brand Strategy & Identity Systems
- Brand architecture and positioning.
- Naming, tone of voice, and brand messaging frameworks.
- Rebranding strategies and roll-out plans.
- Environmental branding.
- Implementing advertising campaign.
- Campaign analysis and reports .
10.2.Media Strategy & Campaign Planning
- Integrated marketing communications strategy (IMC)
- Campaign ideation, concept development, and creative direction
- Media planning (paid/owned/earned)
- Channel mix strategy (TV, digital, outdoor, radio, social, influencer)
- Full execution oversight with KPI alignment
- Post-campaign analysis and impact assessmen.
10.3.Customer Experience (CX) & Journey Design
- Customer persona and journey mapping.
- Emotional touchpoint design.
- CX strategy for omnichannel presence.
- Experience alignment with brand voice and values.
10.4.Content Development & Media Architecture
- Creative direction and storytelling frameworks & strategy.
- Content calendars and cross-platform publishing and campaigns assets.
- Video scripting, art direction, and Media production ,
- Social media strategy, playbooks, and community building.
- Digital media asset creation (ads, reels, banners, etc.).
- Video and audio production (ads, docs, branded content.
- Photography and motion design (product, corporate, editorial).
- Script writing and copy development for various media formats.
- Interactive content (AR filters, gamified content, engagement tools).
- Podcast creation, direction, and distribution strategy.
- Content localization and multilingual adaptation.
- In-house and outsourced production team management.
- 2D & 3D Designs Creations .
- Documentary program , TV Series , Short Movies .
10.5.Public Relations (PR) & Stakeholder Engagement
- Media relations and press management.
- PR strategy for launches, crises, and thought leadership.
- Stakeholder messaging design (investors, partners, government).
- Press release writing, distribution, and follow-up.
- Key message training for spokespeople and C-level executives.
- Product PR for NEW OR LAUNCH : B2C and B2B .
- Public Relations and Public affairs .
10.6.Crisis Communication & Reputation Management
- Crisis readiness plans and risk communication strategy.
- Real-time response protocols.
- Narrative recovery and post-crisis brand repair.
- Internal & external alignment (employees, media, public).
10.7 Event strategy, Management & PR Execution
Concept development and thematic strategy for events.
Press conferences, media round tables & stakeholder briefings.
High-profile launches,Corporate Events , galas, cultural showcases & CSR Activations , Annual
meeting , Trade-show and exhibitions, Internal & external events.
Guest list curation, media invitations, and influencers outreach.
Protocol planning, VIP handling & official ceremony scripting.
Integrated PR coverage before, during, and after the event.
Event branding, scenography, and on-ground visual communication.
Partnership facilitation and sponsor alignment.
Logistics , Stage production, technical setup, and show calling.
Post-event media coverage reports and stakeholder impact briefs.
Press coverage, influencer engagement, and follow-up media.
Hybrid event strategy (physical + digital amplification).